Founder's Philosophy

God is real and He is love.  I believe that love is all that we need to make this world a better place.  Shoestring is a manifestation of my efforts to help other’s find God through an active Christian life.

As Christians, we are granted a free life to learn and grow in connection with God.  This journey is a process of learning how to love God, love others, and lastly how to love oneself.  I believe that God wants us to get to a point where we can turn to Him as our true authentic selves in order to heal, find our purpose, and then stand in service for Him.    For this to happen, we must connect with Him, understand Jesus’ Sacrifice, and the ultimate gift of the Holy Spirit.

This journey starts with the Bible.  I believe that the Bible shares with us God’s complete story and teaches anyone that sticks with the process how to truly love.  This starts with learning who God is and how to love Him as He reveals himself in the New Testament.  He reveals His heart, His frustrations, and His ultimate grace for anyone that is able to keep their faith.  He also shares His pain in relation to the Israelites.  Time and time again, God came to the Israelites’ rescue and all He asked in return was faith and obedience to save them from themselves.  As many times as they turned to God to save them, they turned away just as much…  

This is the last thing that I would ever want to do in my relationship with God.  I don’t want to be that person who will only be loyal when the times are good or just turns to Him when I am in need.  I want to be the type of person that stays loyal and faithful to God through thick and thin.  In reality though, we all disappoint God just like the Israelites. I accept this as I am just an imperfect human being, but I also rest in knowing that l can put my trust in God.  There will be days when I will doubt.  There will days when I will act on my own will.  There will be days when I look back ashamed of my ways only to be assured that God loves me and He has already granted me His forgiveness. 

This amazing grace comes from the gift of Jesus’ sacrifice as told in the New Testament.  Jesus’ came to this world and lived a perfect life so that we could be forgiven of our sins.  He left us with the Holy Spirit, which allows anyone that is saved to connect with God.  I am so grateful to Jesus for this sacrifice, because I know that it is only by His grace that I am saved.  An important lesson that Jesus taught was of forgiveness.  He healed and forgave everyone that turned to Him.  If we are to walk with the Holy Spirit, then we must learn how to forgive and remember that our place isn’t to judge others.  We as Christians are meant to love and bring people closer to God by striving to exhibit love in every aspect of our lives.  

Shoestring is the ultimate realization of my authentic self.  It is a combination of all of God’s blessings to me directed back towards serving Him.  God has given us all different gifts and tools to be utilized in this life.  The culmination of these gifts will usually result in our life’s purpose and passion.  I believe that anyone’s passions can be channeled to be in service to God.   Shoestring is here to help people identify their gifts and their purpose through entrepreneurship. 

This company is a part of my journey to love, spread God’s message of love, and continue walking with God in faith.  God knows my heart.  He knows my intentions.  That is enough for me. 


"It’s in Christ that we find out who we are and what we are living for. Long before we first heard of Christ and got our hopes up, He had his eye on us, had designs on us for glorious living, part of the overall purpose He is working out in everything and everyone."

- Ephesians 1:11-12